Why hire ASI?

Experienced Insight

Tricia Madden has taught at The Trinity School, The Paideia School, The Lovett School, South Cobb High School, Sutton Middle School, and North Springs High School and most recently served as the Director of Admissions at St. Benedict’s Episcopal Day School.  These combined teaching experiences in local public and private schools have helped her to develop valuable insight into the inner workings of a school.

“I understand the pulse of this city and the culture of the school communities. I have actually worked with, visited, and known students, teachers, and parents at each of the schools that I recommend. That knowledge is what makes me valuable and unique. I know that a school is so much more than their test scores or their campus buildings.”
– Tricia Brock Madden, ASI Founder

Understanding Support

As a parent of two young girls, Tricia Madden understands firsthand the pressure you feel in trying to do the best thing for your children. It is essential to provide your children with the opportunity to experience happiness and success while being academically challenged during their formative school years. With Tricia’s understanding support, thoughtful research, and unbiased consulting you will feel relaxed and confident in your school choice.

Philosophy

School choice is one of the most important decisions you will ever make. Education lays the foundation to shape your child’s intellect and character. Schools are about much more than academic training; a school signifies the community in which your family will be involved with and the peer group in which your child will grow up with. I am dedicated to being sensitive to your child’s needs while respecting your family’s preferences. My role as a consultant is to help students find the school that will best support their needs to develop emotionally, physically, socially, and intellectually.

We all have a civic, parental, and spiritual responsibility to help our children find that special school environment where they can discover their own personal potential. I believe that it is a school’s responsibility to help children uncover their unique academic abilities. When a child is in the right school they will encounter happiness in their successes, and develop resiliency through their disappointments. I am working hard to dispel the rumor that school searches are a complicated and daunting experience.

Mission

Atlanta School Insight’s mission is to offer valuable advice and superior service for families searching for a private or public Pre-K-12 school. One of our core goals is to help our clients to engage in a thorough and enjoyable school search, ultimately resulting in their children enrolling in a school environment where they will thrive. ASI works to foster a relationship of mutual respect with our clients and to give non-biased recommendations based on the client’s own values and preferences. ASI is committed to honest and ethical consulting and business management. Our consultants adhere to the Independent Educational Consultants Association’s (IECA) “Principals of Good Practice,” which include strict confidentiality, limited assistance in applications, and avoidance of solicitations or compensation from schools. ASI provides guidance in the school search process, but does not seek to influence the process nor guarantee placement in any school.

Bio

Tricia Brock Madden is an Atlanta native and a graduate of The Lovett School and alumna of Holy Innocents’ Episcopal School. She received her Masters of Education and her Georgia Teachers Certification from Georgia State University in Secondary 7th-12th grade Social Studies Education. She earned a dual major in Economics and Business and Environmental Studies from Colorado College. Tricia has taught elementary, middle, and high school at local public and private schools, and served as coach for a local high school soccer team.

In addition to founding Atlanta School Insight, Tricia has recently served as the Director of Admissions at St. Benedict’s Episcopal Day School.  She previously ran her own private tutoring business specializing in SSAT preparation as well as assisting students with learning disabilities to develop study and organizational skills. She has also consulted for the community of Serenbe, developing their summer educational and recreational youth programs.

As a parent and an educator with a passion for learning, Tricia understands the difficulty that parents face in making important school choice decisions. She started Atlanta School Insight out of her desire to provide an informative resource with local insight to help make the school placement process as easy and enjoyable as possible. Tricia currently lives in the East Cobb/Sandy Springs area with her husband, Mike, and two daughters, Lizzie and Ella who attend Casa Montessori in Marietta.